G2 Directory Guide
Step-by-step guide to listing your software on G2. Learn how to claim your profile, collect reviews, and leverage G2's DR 92 authority for SEO and social proof.
Visit G2DR 92
Domain Rating
8M+
Monthly Visits
High
Backlink Value
Free
Listing Cost
What is G2?
G2 is the world's largest and most trusted software marketplace, with over 2 million reviews across 100,000+ products. For B2B SaaS companies, a G2 presence is practically essential — buyers frequently check G2 reviews before making purchase decisions, and ranking well on G2 category pages can drive a steady stream of high-intent traffic.
G2 assigns products to categories and ranks them based on user reviews and market presence. Their seasonal Grid Reports position products as Leaders, High Performers, Contenders, or Niche players, and earning a G2 badge provides powerful social proof for your marketing.
With a domain rating of 92, G2 provides one of the most authoritative backlinks available. The platform also syndicates content to major publications, further amplifying your SEO value.
What types of products does G2 accept?
How to submit to G2
Claim your G2 product profile or create a new listing
Complete your product profile with descriptions, screenshots, and pricing details
Select the correct categories for your software
Encourage customers to leave authentic reviews on G2
Monitor and respond to reviews to maintain your profile
Pricing
Free to list and collect reviews. Paid plans available for enhanced profiles, buyer intent data, and lead generation.
Paid options: G2 Marketing Solutions for enhanced profiles and lead gen
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See how Effortless Backlinks handles this for you →Pros and cons
Pros
- Highest domain rating (DR 92) among software review platforms
- Drives high-intent buyer traffic — visitors are actively comparing solutions
- G2 Grid badges provide powerful social proof for marketing
- Reviews are syndicated to other platforms, multiplying visibility
- Free listing includes basic analytics and review management
Cons
- Requires ongoing effort to collect and maintain reviews
- Paid plans can be expensive for early-stage startups
- Competitive categories make it hard to rank without significant review volume
Tips for getting listed on G2
Our assessment
G2 is a must-have listing for any B2B SaaS product. The DR 92 backlink, buyer intent traffic, and social proof from reviews make it one of the highest-ROI directory submissions you can do.