AlternativeTo Directory Guide
Guide to listing your product on AlternativeTo. Learn how to position your product as an alternative to competitors, capture comparison traffic, and earn a DR 80 backlink.
Visit AlternativeToDR 80
Domain Rating
4M+
Monthly Visits
High
Backlink Value
Free
Listing Cost
What is AlternativeTo?
AlternativeTo is a recommendation platform that helps users discover software alternatives. Instead of traditional directory listings, AlternativeTo positions your product as an alternative to established competitors, which drives highly targeted comparison traffic. If someone is looking for a Slack alternative, a Notion alternative, or a HubSpot alternative, AlternativeTo is where they land.
The platform's unique value proposition for founders is its comparison-based discovery model. Users actively browse alternatives to popular products, meaning the traffic you receive is from people who already understand the problem your product solves and are looking for a better solution.
With a domain rating of 80, AlternativeTo provides a strong backlink and consistently ranks well in Google for "[product name] alternatives" searches — some of the highest-intent keywords in SaaS.
What types of products does AlternativeTo accept?
How to submit to AlternativeTo
Create an account on AlternativeTo
Go to the 'Add Application' page and submit your product
Fill in details including name, URL, description, platforms, and tags
Specify which popular products yours is an alternative to
Wait for moderation approval (usually 1-3 days)
Pricing
Completely free to list. No paid promotion options — ranking is based on community votes and engagement.
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See how Effortless Backlinks handles this for you →Pros and cons
Pros
- Captures high-intent comparison traffic from users looking for alternatives
- Strong DR 80 backlink from a trusted recommendation platform
- Pages rank well in Google for '[product] alternatives' keywords
- Community-driven likes and comments add organic social proof
- Completely free with no paid promotion options — level playing field
Cons
- Success depends on being associated with the right competitor products
- Limited control over how your product is categorized or compared
- No paid promotion means you cannot boost visibility through advertising
Tips for getting listed on AlternativeTo
Our assessment
AlternativeTo is excellent for capturing comparison traffic. The DR 80 backlink is strong, and the platform's focus on alternatives means your listing ranks for high-intent keywords like '[competitor] alternatives'.