Capterra Directory Guide
Complete guide to getting listed on Capterra. Learn the submission process, review collection strategies, and how to leverage Capterra's DR 93 authority for SEO.
Visit CapterraDR 93
Domain Rating
6M+
Monthly Visits
High
Backlink Value
Free
Listing Cost
What is Capterra?
Capterra is one of the longest-running and most trusted software review directories, owned by Gartner. With over 2 million verified reviews and listings in 800+ categories, Capterra is a primary destination for businesses researching software solutions. Being listed on Capterra puts your product in front of buyers who are actively looking to make a purchase decision.
Capterra's strength lies in its category-based organization and comparison features. Buyers can filter by features, pricing, deployment type, and user ratings, making it ideal for products with clear differentiators. The platform also powers GetApp and Software Advice, so a single listing can appear across multiple Gartner properties.
With a domain rating of 93, Capterra provides one of the strongest backlinks available from any directory. The combination of SEO authority, buyer intent traffic, and the Gartner brand association makes this a top-priority listing.
What types of products does Capterra accept?
How to submit to Capterra
Visit Capterra's vendor portal and create a free account
Submit your software for listing in the appropriate categories
Complete your profile with descriptions, screenshots, pricing, and feature list
Wait for Capterra's review team to approve your listing (typically 5-10 business days)
Invite customers to leave verified reviews through Capterra's review collection tools
Pricing
Free to list. Paid PPC options available for premium placement in category pages and search results.
Paid options: Pay-per-click (PPC) advertising for premium placement ($2-15 per click)
Want someone to handle this for you? See how Effortless Backlinks takes care of directory submissions and link building so you can focus on your product.
See how Effortless Backlinks handles this for you →Pros and cons
Pros
- Highest domain rating (DR 93) among software directories — a Gartner property
- Cross-listed on GetApp and Software Advice automatically
- Detailed comparison features help buyers discover your product
- Verified review system adds credibility to your social proof
- Strong category pages rank well in Google for buyer-intent keywords
Cons
- PPC costs can add up quickly in competitive categories
- Approval process takes 5-10 business days
- Review solicitation requires active outreach to customers
Tips for getting listed on Capterra
Our assessment
Capterra is a top-tier directory for any B2B software product. The DR 93 backlink, Gartner brand association, and cross-listing on GetApp and Software Advice make it a must-submit.